In order to implement the technology in the form of production a platform as described, we are interfering with the operating best practices while modifying the tools. Such a disruptive modification is a challenge and will only be successfully achieved in a joint implementation project. It requires an iterative software development process where the end-user maximally interacts during development.
This methodology is well known in industrial design and is referred to as a User-Centred Design (UCD). A multi-stage build of a system, optimised to the end-user needs and expectations rather than the execution of an out-of-context development, which subsequently modifies the user’s behaviour in order to accommodate the tool, characterizes this approach. Based on the common phases of the implementation of any software development project, a circular life cycle enables refining the solution.
The project will take 24 months in which we deliver three separate releases of the core production platform in combination with tools and applications that make up the added value. Every release initiates a subsequent development cycle. At the beginning of each cycle all partners specify the functionalities in a detailed analysis. In parallel and according to this analysis the technical partners deliver the technical design. Each iteration cycle includes the development of a prototype to be tested by the partners in order to give feedback and to determine to what extent the system meets their objectives and requirements.
The work is organised in work packages whereby work package 1 (WP1) serves the management of the project.
The analysis, design and feedback loop is the scope of work package 2 (WP2). Its outputs provide the context necessary for the development of a number of the mission and rights management systems (T3.1), specific production technology (T3.2) and multi-channel dispatching systems(T3.3). In turn the specifications of the production applications provide the context necessary for the development of a core semantic repository (WP4).
An important part of the foreground knowledge delivered by Mediamap+ is the creation of a series of application concepts, loosely coupled services that, when integrated as a system, represent how audiovisual media can be created when the individual services share the same data model and support the semantics of the information flow throughout the production process.
- integrated production and rights management is the overall controlling process, in charge of formally creating programmes and rights, tracking the rights throughout the production process and responsible for the reconciliation and rights settlement after distribution;
- productivity tools support the actual creative processes, script writing, production and post-production. Through a model-driven design of document-oriented, the prototypes are laid out against to the steps in a conventional production process and we will prove substantial benefits in terms of lead time reduction and cost efficiency;
- a multi-channel dispatching service will be deployed as a natural extension of the master control system that controls the conventional broadcast service, in such a way the broadcaster can consolidate all his outlets.
All application services rely on a core semantic platform that provides the abstraction between the application contexts. To that purpose it is contained by a separate work package. Based on the premise that the underlying asset management system should be completely transparent to the user and instrumental to the production applications, its functionality is exclusively determined by the requirements of the production applications that will use it. In other words the user-centric design is restricted to the specification and the evaluation of the production applications, from which the technical team will derive the detailed specifications of the underlying asset management system.
Finally, work package 5 groups all tasks and deliverables that directly or indirectly lead to the exploitation of the results of the project. This refers to public relations (dissemination of project results on conferences), formal interaction with industry organisations and standardisation bodies, as well as the actual direct exploitation of results.